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Record number of entries for Pitch ICE reflects the spirit of enterprise which sits at the heart of gaming

Pitch ICE, the progressive initiative which was introduced by Clarion Gaming over a decade ago to help nurture the development of start-ups and fledgling businesses in the gaming space, has received a huge increase in the number of entries.

The 2025 edition of Pitch ICE, which will be the first to take place in Barcelona, has attracted 73 entries compared to the 27 received for London 2024.

ICE and iGB Affiliate post ‘sold-out’ signs as the world of gaming heads for Barcelona

ICE and sister show iGB Affiliate are officially sold out with organisers Clarion Gaming announcing that the first editions to be held at the Fira Gran Via Barcelona (January 20th – 22nd) will feature 1,000 exhibitor brands from 118 countries occupying a total of 120,000 sqm of space.

The news means that visitors will be part of the biggest event in the history of the gambling industry surpassing the 100,000 sqm set by ICE/iGB Affiliate in February 2024.