HOLLYWOOD, Fla., Dec. 5, 2024 /PRNewswire/ -- Today, Hard Rock International announces the Unity™ by Hard Rock Mastercard® Credit Card, a program that empowers members of the Unity™ by Hard Rock loyalty program to accelerate the discovery of new experiences by earning and redeeming Unity Points at Hard Rock destinations worldwide.
These incredible places include beachside resorts in Marbella and Maldives, city hotels in Atlanta, Guadalajara and New York City, music-inspired Hard Rock Cafes around the globe, world-class Seminole Casinos in Florida and much more.
Image: Hard Rock Hotel Marbella
Image: Seminole Hard Rock Hotel & Casino Hollywood - Guitar Pool
The new Unity by Hard Rock Mastercard has no annual fee1, is available to U.S.-based Unity members and can be used internationally1. Hard Rock's complimentary Unity loyalty program offers an array of benefits and services at more than 200 participating Hard Rock locations. Members can earn Unity Points every time they game, purchase food, buy merchandise, or stay the night and redeem them toward free nights, dining experiences, great merchandise and other benefits. Unity Points work just like cash at any participating Hard Rock and Seminole Gaming location. Members can track points on the easy to use Unity™ by Hard Rock mobile app, consecutively rated 4.9/5 stars for the last 9 months.
Card members can earn even more points2 by presenting their Unity loyalty card and using their Unity by Hard Rock Mastercard for a total combined earning of:
- 5X Unity Points on spend at participating Hard Rock non-casino properties
- 4X Unity Points on non-gaming spend at participating Hark Rock Casino properties
- 2X Unity Points at restaurants and grocery stores
- 1X Unity Points per $1 spent on all other purchases
"We're proud to introduce the Unity by Hard Rock Mastercard which is designed for our most loyal guests to earn even more points for doing what they love at Hard Rock," said Penny Goodwin, Senior Vice President of Loyalty and CRM for Seminole Hard Rock Support Services. "This innovative card empowers members to earn points with every purchase at Hard Rock properties and through their everyday spending, enabling them to reinvest those points into memorable travel, entertainment, gaming and culinary experiences."
Hard Rock is working with Comenity Capital Bank, a subsidiary of Bread Financial (NYSE: BFH), a tech-forward financial services company, for the Unity by Hard Rock Mastercard.
"We are thrilled to collaborate with Hard Rock to elevate their world-class experiences for loyal customers through its first-ever credit card program," said Val Greer, Executive Vice President and Chief Commercial Officer for Bread Financial. "By working closely with the Hard Rock team, we have crafted a highly appealing, generous value proposition that enhances the Unity program and further unlocks exclusive opportunities and offers for Hard Rock's valued customers."
In addition to earning Unity Points, card members will receive Unity Tier perks when they open an account. Star members will automatically move to Legend, and Legend, Icon and X Tier members will receive 3,000 Tier Credits when they use their card within 30 days of account opening3. Legend, Icon and X tiers include exclusive access to entertainment, events and experiences.
Additional benefits when using the Unity by Hard Rock Mastercard include:
- Earn an extra 10,000 Unity Points when spending $1,000 within 90 days of account opening on purchases outside of participating Hard Rock properties4
- Earn an extra 5,000 Tier Credits with $5,000 annual spend5
U.S.-based members can apply for the credit card online or during their next visit to a participating U.S. Hard Rock location. New members can sign up for Unity at unity.hardrock.com.
About Hard Rock®
Hard Rock International (HRI) is one of the most globally recognized companies with venues in over 74 countries spanning 313 locations that include owned/licensed or managed Hotels, Casinos, Rock Shops®, Live Performance Venues and Cafes. Its Unity by Hard Rock global loyalty program rewards members for doing the things they love across participating properties around the world. HRI also launched a joint venture named Hard Rock Digital in 2020, an online sportsbook, retail sportsbook and internet gaming platform. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia at more than 88,000 pieces, which are displayed at its locations around the globe. HRI became the first privately-owned gaming company designated a U.S. Best Managed Company by Deloitte Private and The Wall Street Journal in 2021 and has since been honored fourfold. Hard Rock was also honored by Forbes among the World's Best Employers, as well as Best Employers for Women, Diversity and New Grads and a Top Large Employer in the Travel & Leisure, Gaming and Entertainment Industry. In the 2022 Global Gaming Awards, Hard Rock was named Land-Based Operator of the Year for the second time in four years. Hard Rock International currently holds investment grades from primary investment-grade rating agencies: S&P Global Ratings (BBB-) and Fitch Ratings (BBB). For more information on Hard Rock International, visit www.hardrock.com or shop.hardrock.com.
